De impact van cultuur op creativiteit
Dit is een gearchiveerd bericht
16.07.2009
Hoe kan cultuur bijdragen tot creatieve oplossingen op de werkvloer of het ontwikkelen van nieuwe diensten en producten? Een nieuwe studie in opdracht van de Europese Commissie onderzoekt de relatie tussen cultuur, creativiteit, diversiteit innovatie.There is clearly an extraordinary creative potential in Europe. Indeed, Europe boasts a remarkable cultural heritage, some of the best art and design schools, extraordinary artists, the most innovative museums, incredible festivals and art galleries, the best luxury brands, some of the most innovative cultural industries (music, cinema, publishing, computer animation) and creative professionals (architects, designers, advertisers) in the world. Is Europe making the most of this creative potential?
The study illustrates the impact of culture in the development of new products, services and processes, driving technological innovation, stimulating research, optimising human resources, branding and communicating values, inspiring people to learn and building communities. It develops the concept of culture-based creativity to characterise creativity that stems from art and cultural production activities.
Because arts education fosters imagination, intuition and divergent thinking which nurture creativity the report also stresses the importance of education through the art in shaping a creative environment.
The report calls for policies on innovation to recognise the cross-sectoral and multi-disciplinary aspect of creativity which mixes element of “culture-based creativity”, “economic” as well as “technological innovation.”
To increase its innovation potential in a changing economy Europe should become a central place in the meeting of influences and ideas. Europe’s multiculturalism is a chance to stimulate creativity. Art and culture can make a vital contribution to the achievement of objectives that reconcile wealth creation with sustainability.
Download: The impact of culture on creativity. Meer info: ec.europe.eu
Verwante items in de databank
| Documenten: | The impact of culture on creativity (studie/rapport) |
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Trefwoorden: creatieve industrie, cultuurbeleid
